Google Analytics - Foundation

Although it is easy to start using Google Analytics, its robust and complex suite of tools will take time to master. In this course, you will create a Google Analytics account, create multiple web properties to monitor, and tag website pages with Google Analytics tracking code. You will then create multiple views for collecting and analyzing data, and create filters, goals, and funnels for your views. You will then use Google Analytics real-time reports and dashboards to perform quick analysis of your monitored websites. Finally, you will perform more in-depth analysis of website data by using Google Analytics reports.

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Learning Objectives

Upon successful completion of this course, you will be able to implement Google Analytics and perform analysis using standard reports.

  • You will:
  • Implement Google Analytics
  • Configure Google Analytics
  • Configure goals, funnels, and filters
  • Configure monitoring and alerting
  • Analyze website traffic
  • Analyze behavior and conversion

     

    Course Details

    Course Outline

    1 - Implementing Google Analytics
  • Overview of Google Analytics
  • Create a Google Analytics Account
  • Tag Your Pages
  • 2 - Configuring Google Analytics
  • Configure Google Analytics Settings
  • Configure Accounts, Properties, and Views
  • 3 - Configuring Goals, Funnels, and Filters
  • Configure Goals
  • Configure Funnels
  • Configure Filters
  • 4 - Configuring Monitoring and Alerting
  • Monitor Real-Time Reports
  • Manage Dashboards
  • Manage Custom Alerts
  • 5 - Analyzing Website Traffic
  • Analyze Web Traffic with Audience Reports
  • Analyze Web Traffic with Acquisition Reports
  • 6 - Analyzing Behavior and Conversions
  • Analyze Data with Behavior Reports
  • Analyze Data with Conversion Reports
  • Create Reports with Google Data Studio
  • Actual course outline may vary depending on offering center. Contact your sales representative for more information.

    Who is it For?

    Target Audience

    This course is designed for users who wish to analyze Website or mobile application traffic or online advertising campaigns using Google Analytics and Standard Google Analytics reports for a variety of reasons including increasing customer reach, and increasing conversions.

    Prerequisites

    Other Prerequisites

    To ensure your success in this course you should have experience with using a web browser and productivity software (Microsoft Office or Google Docs).

    Google Analytics - Foundation

    $395
    Course Length : 1 Day (8 Hours)
     

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